Why SEO Is The Perfect Skill In An AI World
In a world of AI, how can you stand out as a marketer?
It’s no secret that we’re living in a digital revolution right now - and AI is at the heart of it. From ChatGPT providing conversational answers to search queries and creating content, to Google (finally) indexing TikTok’s and Instagram reels, the way of the online world is shifting. But one thing remains constant, visibility is essential in everything.
That’s why SEO (Search Engine Optimisation) is still one of the most valuable skills you can learn or invest in if you want your content, business, or brand to thrive in this AI-powered world.
Here’s why SEO matters more than ever:
1. AI Tools Like ChatGPT Are Pulling From Live Web Content
With the implementation of browsing features and tools like ChatGPT now linking to real time websites, you’re no longer competing for space on just Google - you’re competing or the chance to be referenced by AI tools.
If your site isn’t optimised for search, it won’t appear in these AI-powered results. That means:
You won’t be quoted
You won’t be discovered
And you’ll miss out on the new kind of digital traffic these tools drive
The goal has always been to be seen as an authority in your niche, but now it’s more than Google you have to impress with your knowledge.
2. Google Now Indexes Social & Shopping Platforms
Google isn’t just about websites anymore.
Reels, TikToks, product listings, and even social captions are being indexed. That means your SEO strategy has to expand beyond your website and into your social content and product feeds.
Optimised captions, hashtags, and metadata can now push your content into search results—whether someone’s Googling a product, a tutorial, or a trending moment.
🤖 3. AI Will Amplify Noise—But SEO Cuts Through It
As AI makes it easier to generate endless content, the digital world will become even more crowded.
But that doesn’t mean all content will win.
Search engines (and AI assistants) still prioritise:
Authority
Clarity
Relevance
Trustworthiness
Strong SEO helps you build all of that. It’s how you rise above the noise with content that’s actually seen—and trusted.
4. Search Isn’t Dying—It’s Evolving
Some people say “AI will kill search.” But the reality? AI is just changing how search works.
Whether someone types a query into Google or asks it in a chatbot, they’re still looking for answers, products, or services.
That means search intent—why people look for something—is still the most powerful insight you can have. And SEO is the discipline that helps you understand and meet that intent better than anyone else.
Want to Future-Proof Your Marketing?
Whether you’re a business owner or a content creator, learning SEO isn’t optional anymore—it’s essential. And if you don’t want to learn it yourself, I can help.
I offer tailored SEO and digital marketing support for small businesses of all shapes and sizes. From content audits to social SEO and AI-friendly optimisation, I’ll help you stay one step ahead—without burning out.
Get in touch