It’s Time To Start Planning Your Christmas Marketing Strategy
Christmas is coming earlier and earlier each year. Harrods have already opened their Christmas department, retail workers everywhere are posting videos of the festive stock in backrooms and, most businesses who have their head screwed on have planned their Christmas strategy.
While it might still feel like the time of beach days and BBQ’s, the truth is that Christmas is the most profitable season of the year. Planning for success is the best way to guarantee your cut of the pie.
If you have time time to plan abit longer term, then a lot of savvy business owners start thinking about their 2026 strategy around now too (but lets not get ahead of ourselves).
Get ahead of the rush
By the time autumn hits, your calendar will be packed. Orders, campaigns, events and, last minute chaos soon takes over. Starting your Christmas marketing planning now gives you a buffer zone; time to plan calmly, channel your creative side and, work with a strategy without the risk of looming deadlines.
Let SEO work it's magic
Just like you, SEO plays the long game. Blog posts, web and, social content can take a while to fully “marinate” and rank well in search engines. If you want your Christmas guides, gift ideas , or end of year services to be discoverable by November, the groundwork needs to be laid as soon as possible.
Influencer marketing
If you’re thinking of including influencers in your Christmas marketing strategy, you need to get in as soon as possible to ensure the right ones aren’t booked up. Nobody wants to get the “my calendar is full” response.
Get strategic, not reactive
Especially in todays online culture, it’s very easy for businesses to fall into the habit of reactive marketing. Rushing out posts to try catch the trend on time can means that more often than not the posts are poor, missing the mark or, don’t quite align with your business values.
Take the time, give yourself space to plan in advance and finally map out your intentions for H2 and beyond.
Strategy means revenue
With a solid strategy, you can build up hype and momentum with key business days like Black Friday and Cyber Monday. Thoughtful content planning avoids the reputation of just “selling” and allows your build a community of committed and hyped customers.
So if you’re ready to bite the bullet and get into the festive spirit, we’re here to help. From content planning to the full funnel strategy. The benefits of planning in advance are hard to ignore.