Get Your Business On TikTok Shop
TikTok Shop is changing the way people discover and buy products—blending entertainment with e-commerce in a way we’ve never seen before. If you’re a product-based business, getting your brand on TikTok Shop could mean reaching thousands (or even millions) of new customers.
The good news? It’s easier than you think to get started.
Here’s exactly how to set up TikTok Shop for your business—and some tips to make it work for you.
Step 1: Check You’re Eligible
To sell on TikTok Shop in the UK or US, you need:
A registered business (or be a sole trader)
Valid ID and business documents (e.g. passport, company number)
A product to sell (physical goods only—no digital products or services)
A UK/US bank account for payouts
📍 Check TikTok Shop Seller Center for the latest country availability and criteria.
Step 2: Register for a TikTok Shop Seller Account
Go to TikTok Shop Seller Center
Choose “Sign Up” and register with your business email
Select your business type: Individual or Company
Upload the required documents
Link your bank account
Set up your shop name, logo, and profile
📌 Pro tip: Choose a shop name that matches your TikTok account for brand consistency.
Step 3: Add Your Products
Once your shop is verified, you can start uploading your products:
Add clear product titles and descriptions
Use high-quality images (and video if possible)
Set your pricing and shipping info
Include keywords people might search for
📌 TikTok favours engaging content—so product videos can perform better than plain listings.
Step 4: Link Your TikTok Account
Connect your TikTok profile to your Shop so you can:
Tag products in your videos
Go live with product features
Run in-feed ads that drive direct sales
To link:
Go to “Account Settings” in Seller Center
Click “Link TikTok Account”
Approve the connection
Step 5: Create Content That Sells (Without Feeling Like a Sales Pitch)
This is where TikTok Shop really shines. Use content that:
Shows the product in action
Solves a problem or answers a common question
Feels native to the platform (think trends, storytelling, humour, behind-the-scenes)
📌 The goal isn’t just to show your product—it’s to make people want it.
Step 6: Track Performance & Optimise
TikTok Shop gives you access to:
Sales data
Click-through rates
Conversion rates
Product and creator performance
Use these insights to tweak your listings, content style, and strategy over time.
Bonus Tips for Success
Work with creators – Partner with TikTok affiliates to promote your products
Go live – Lives are huge on TikTok and can boost sales dramatically
Respond to comments – Build trust and boost visibility
Offer fast, reliable shipping – Customer reviews matter more than ever
Need Help Launching Your Shop or Creating Viral-Ready Content?
I help small businesses turn TikTok into a powerful sales channel—with strategy, SEO, and content that actually converts.