Content Ideas For Every Funnel Stage
What to post—and when—to move your audience from scroll to sale
Not all social media content should sell.
In fact, if all your posts are selling, chances are… you’re not.
To grow your business on social organically, you need to think like a marketer and map your content to each stage of the marketing funnel—awareness, consideration, conversion, and loyalty.
Here’s how to do it—plus the ideal content formats for each stage.
1. Awareness Stage
Goal: Get discovered by new audiences
This is your first impression. People don’t know you yet, and they’re not looking for a sales pitch—they’re looking for content that’s interesting, entertaining, or valuable enough to stop the scroll.
Best formats:
Short-form video (Reels, TikToks, YouTube Shorts) – Trends, relatable skits, behind-the-scenes snippets
Carousels with value – Tips, quick facts, “5 things you didn’t know…”
Memes and pop culture references – When on-brand, they boost reach fast
Shareable graphics or quotes – Especially on Pinterest or Instagram
💡 Don’t introduce your product yet. Introduce your personality, problem-solving skills, or niche insight.
2. Consideration Stage
Goal: Build trust and keep people coming back
Now your audience knows who you are—but they’re still figuring out if they care. This is where your content should position you as credible, relatable, and worth following.
Best formats:
Educational posts – How-tos, FAQs, myth-busting
Longer-form captions or mini blogs – Share context, values, or expertise
Testimonials or social proof – Not salesy, just subtle
Email opt-in content – e.g. “Download our free guide” or “Join the waitlist”
Live Q&As or story polls – Great for engagement & insights
💡 At this stage, give more than you ask. Build trust by providing consistent value.
3. Conversion Stage
Goal: Turn followers into customers
Now you can sell—clearly, confidently, and with intent. If you’ve nurtured your audience well, the conversion content won’t feel pushy—it’ll feel timely.
Best formats:
Product demos or transformations – Especially in video
Clear CTAs in Stories and posts – e.g. “Shop now,” “DM me to book,” “Use this link”
Limited-time offers or launches – Create urgency
User-generated content – Let happy customers do the talking
Feature breakdowns – Why your product or service is better
💡 Clarity beats cleverness. Make the next step obvious and easy.
4. Loyalty Stage
Goal: Turn customers into superfans
Once someone buys, the funnel doesn’t end—it loops. The goal here is to create content that makes them feel seen, valued, and part of your brand’s world.
Best formats:
Thank-you posts or customer shoutouts
Behind-the-scenes updates – Show growth, wins, or even challenges
Exclusive content or sneak peeks
Post-purchase education – “How to get the most from your order”
Referral or affiliate incentives
💡 People love brands that love them back. Show up consistently even after the sale.
Organic social content isn’t just about posting every day—it’s about posting with purpose.
When you understand where your audience is in the journey, you can create content that meets them there—and moves them closer to action.
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